包装装潢色彩新探

An Approach to the Application of Colours to Packaging Decoration

本文主要从注重调查研究,用色在巧不在多,色彩的象征意义,色彩的韵律等四个方面论述了色彩在包装装潢设计中创新和取胜的有关问题。

In this paper,a discussion is made of how to apply colours creatively to packaging decoration design. Some views are given on the importance of investigating colours' market effects, their clever application, their symbolic meanings and rhythms .