摘要
全球化已是经济发展的一种趋势,如何在全球市场上争得一席之地是企业正在面对和极需解决的问题,而如何在国际大环境中进行跨文化营销更是企业的成功所在。本文阐述了跨文化营销的含义以及企业在跨文化营销中应遵循的原则和策略。
Globalization has become a tendency of economic development. How to have a stand in the international market is a problem that the enterprise must face and solve, how to market across culture is the key point for the enterprise' success. This article illustrates the definition, rules and strategy of cross culture marketing.
出处
《黑龙江对外经贸》
2005年第6期74-75,共2页
Heilongjiang Foreign Economic Relations and Trade
关键词
跨文化营销
企业
经济发展
全球市场
全球化
大环境
国际
含义
cross-culture marketing
cross-culture training
cross-culture communication
cross-culture strategy
culture difference
