谈社会公益性广告招贴的意象构成

On the Formation of Mental Images of Ads Poster for Public Welfare

社会公益性广告是现代社会生活的一个有益组成部分。是广告社会的有力体现。其涉及面和影响都非常巨大。广告主题的抽象性、及公益广告受众的普遍、多样性等,使意象构成成为设计思考的重心。

A public-welfare advertisement is a beneficial part of the present society and is the embodiment of the ad community. It covers a wide range and has tremendous influence. The ABStractness of the topic, the universality and diversity of public-welfare ads make mental images the focus of designing consideration.