受众意识在广告语言中的应用

The Application of Consciousness to Make the Masses Accept in the Advertising Language

受众意识的运用是突破广告语与受众之间沟通障碍的关键。强化受众意识,因时制宜,因地制宜,构建与受众相通的民族文化氛围,对于实现广告的最大效应具有重要意义。

The application of consciousness to make the masses accept is the key to break through the obstacle of the linking between the advertising language and the masses. Reinforcing the consciousness to make the masses accept, constructing national culture atmosphere with the masses in suitable time and suitable places play a very important role in realizing the greatest effect of the advertisement.