浅析广告传播如何打动受众心理

Analyzing How the Advertisement Can Persuade Consumers

广告的基本原理就是说服传播的原理。广告受众(消费者)接受并消化传递给他的信息是广告诉求的最终目的所在。因此,只有满足广告受众的心理需求,成功地抓住受众心理,广告才能收到预期的效果。

The basic principle of advertisement is that of persuasion and transmission. That the public(consumers)accept and understand the information is the final outcome of the appeal of advertisement. So, only by satisfying and gripping the need of the public's psychology, can the advertisement obtain the anticipated effects.