十种商业模式评析

Comment on Ten Business Modes

商业模式应该有两个概念:大概念,即企业从事经营活动的所有方式;小概念,即商品流通模式,指商品从生产企业进入消费领域的方式。本文主要评析了我国目前的十种(包括跨国公司运作的)典型商业模式,如义乌模式(批发)、柯桥模式(批发)、太和模式(批发)、沃尔玛模式(零售)、国美模式(零售)、正泰模式(零售)、安利模式(零售)、阿里巴巴模式(零售)、戴尔模式以及部分医院的模式等等,比较分析了这些经营模式的差异、得失及成败。

The business modes should refer to two concepts: grand concept, i.e., all ways the business enterprises are engaged in operating, small concept, i.e., the mode for the merchandise circulation, which is the way for the merchandise to enter into the consumption field from the production enterprises. This paper analyzes ten kinds of typical models such as Yiwu Mode(wholesale), Keqiao Mode(wholesale), Taihan Mode(wholesale), Walt-mart Mode(retail), Gome Mode( retail), Zhengtai Mode(retail), Amway Mode( retail), Alibaba Mode(retail), Dell Mode and some hospitals modes, etc. It compares the differences among these modes, their gain and loss, success and failure.