WTO后过渡期的中国企业营销应对策略

Marketing Strategies of Chinese Firms in Transition After China's Accession to WTO

加入WTO给中国企业提供了一个充分利用国际资源进行公平竞争的舞台。积极探索加入WTO后的营销机制和营销模式是WTO后过渡期的当务之急,也是加入WTO后市场对我们的要求。

China's accession to WTO provides an opportunity to compete fairly by using the international resource. It is an urgent need for us to explore the marketing mechanism and models after China's accession to WTO.