摘要
随着全球化经济的到来,品牌的作用越来越突出,国际市场的竞争也步入了品牌竞争时代,不论是商品市场,还是资本市场,品牌的经营显得更加重要.同时,随着人们需求观念的不断变化,品牌的功能也随之不断变化,企业应不断树立新观念,以便采取策烈。
With the coming of trademark become more and more obvious.The competition of global market enters its era of trademark' s competition. The managementof trademark becones more and more important in both commodity market and capital market. At the same time under the changing of people; s requirement concept, the function of trademark also changes. The enterprise should build new concept to ace this change and to take tactics
出处
《吉林商业高等专科学校学报》
2005年第2期34-35,共2页
Journal of Jilin Commercial College
关键词
营销功能
获利功能
竞争功能
operating and selling function
function of making a profit
competition function
