论高校图书馆的信息营销

Talking About the Information Marketing of University's Library

文章简述了高校图书馆信息营销的实质,通过对高校图书馆的用户、宏观环境和优势进行分析,提出高校图书馆信息营销的几个对策———创新策略、信息资源开发策略、提高服务质量策略、网络营销策略。

The article sketchs the essence of information marketing of university's library.Through analysing the user,macroscopical environment and advantage of university's library, I propose several countermeasures of information marketing of university's library—Innovative tactics, information resources development tactics,the tactics of improving service quality, network marketing tactics.