打造企业的强势品牌

On Building Strong Brands of Enterprises

中国加入WTO后,整个中国经济也融入全球化经济之中。经济全球化的过程,必然是品牌全球化的过程。品牌作为国际、国内、区域三重市场的购买主体,在经济生活中扮演着重要的角色。加入WTO后价格战的加剧,必然发挥出强势品牌吞噬弱势品牌的市场规律,因此,打造强势品牌是中国企业界的当务之急。

Being a member of the WTO,China has been incorporated into the world economy.The course of the economic globalization must be the one of brands.As the main purchase body in international, domestic,regional market,brand plays an important role in the economic life.As the price war aggravating,the market law that strong brands crush weak brands must be brought into play after entering the WTO.It is the urgent task of Chinese enterprises to make more strong brands.