摘要
广告,作为推销商品的理想媒介,以各种形式影响着人们的生活。英语广告也同样须具备广告的四种职能,即推销能力(sellingpower),记忆价值(memoryvalue),注意价值(attentionvalue)和可读性(readability)。成功的广告英语语言优美,和谐,简洁,高雅,幽默,简明清晰,通俗易懂,蕴藏着高度的艺术性。
Advertisements,as an ideal medium of selling goods,just influenc the life of people in various ways.Like advertisement advertising English language has also four functions,namely selling power,memory value,attention value and readability.Successful advertisements are characterized by good English language that is beautiful,harmonious,concise,graceful,humorous,with highly artistic value.
出处
《商业研究》
北大核心
2005年第11期206-208,共3页
Commercial Research
关键词
广告英语
用词
修辞
特点
advertising English
vocabulary
sentence structure
rhetoric features
