摘要
在当前国内外会展旅游业蓬勃发展和厦门建设海湾型城市的契机下,分析了厦门建设区域性会展旅游中心的条件,探索了会展旅游企业集团化发展模式和培育品牌展会的发展策略,并指出现阶段政府应该转变职能,加强市场环境建设。
In the opportunity of the development of MICE Tourism in the world and Xiamen's effort in constructing fjord-city, this article analyses the qualification of Xiamen constructing the regional center of MICE Tourism, explores the mode of corporation-group and the strategy of fostering eximious exhibition, and points out the government should change its function in this time and optimize the market environment.
出处
《科技和产业》
2005年第5期52-55,共4页
Science Technology and Industry
