摘要
农产品强势品牌是提高我国农产品的市场竞争力、生产利润的必然。本文通过对农产品品牌创建的必然性、品牌特征、目前品牌存在问题的全方位分析,提出了创建农产品品牌及提高品牌竞争力的7条具体对策。
Strong effect brand of agricultural products can necessarily improve competitiveness and profit of agricultural products.This paper aims to expound the inevitability of building agricultural products' brand and to analyze its characteristics and problems in existence.Subsequently, it puts forward some countermeasures to build strong effect brand of agricultural products and hence products with competitiveness.
出处
《农业现代化研究》
CSCD
北大核心
2005年第3期225-228,共4页
Research of Agricultural Modernization
基金
河南省社科联调研课题(编号181)阶段性成果。
关键词
农产品
强势品牌
特征
agricultural products
strong effect brand
characteristics
