信任:基于市场利益协调机制的考察

Trust:an inquiry into the coordination mechanism based on the market interest

从市场利益协调机制的角度出发,认为信任是交易中市场主体利益互动的产物,并根据利益协调机制的不同,将市场交易中的信任划分为个别信任与社会信任;进一步考察了社会信任机制的功能,提出塑造社会信任机制的具体措施。

This paper departs from the market interest perspectives and maintains that trust is the outcome of the interaction of agencies of different market interests.On the basis of such a perception the paper classifies trust into two major categories,i.e.,individual trust and social trust.It also examines the functions of social trust mechanism and prposes some policy implications on this regard.