企业实施品牌延伸策略的条件与原则

Conditions and Principles of Enterprises' Brand Promotion

针对品牌延伸策略的风险被许多企业忽略因而失败的状况,提出了实施品牌延伸策略需具备的三个条件和实施的六项原则,得出了从市场出发,谨慎运用品牌延伸策略的结论。

Aiming at the fact that many enterprises fail in competition due to neglecting the strategy of brand promotion, three conditions and six principles of brand extension were put forward and the conclusion was drawn that enterprises should be careful while implementing the strategy.