基于投标价格法的铁路客运收益管理方法改进

Revenue Management Improvement of Railway Passenger Transportation Based on Bid-Price Method

将收益管理方法引入铁路客运领域,针对民航与铁路客运的差别,根据投标价格法的基本原理,分析该方法应用于我国铁路客运领域的局限性,进而提出改进方法:隐藏价格—EMSR法.通过算例对比固定价格法、投标价格法与新方法的实施效果,寻求适合铁路客运的科学收益管理模式.

<Abstrcat> When revenue management introduced into railway passenger transportation, numerous distinctions between civil aviation and railway passenger transportation are objectively existed. Based on the fundamental principle of bide-price method, its limitations are analyzed when applied in railway passenger transportation. To seek scientific revenue management model for this area, an improvement method: recondite price-EMSR is further brought forward. With a simulation example, practice effects between the fixed pricing method, bide-price method and the new method are respectively compared.