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中国汽车产品市场扩展特征研究 被引量:3

Market Expansion Features of Chinese Auto Products
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摘要 采用Logistic模型对轿车、客车、载货车产品进行生命周期分析、市场扩展速度分析和产品类型结构分析,发现中国汽车产品正步入成熟期,中国汽车市场已进入到细分化时代,轿车、微型车成为拉动中国汽车工业增长的重要力量。 Logistic model is used to analyze the product life cycle, market expansion speed and product styles of cars, buses and trucks. It is discovered that Chinese auto products are stepping in a maturity stage. Chinese auto market has accessed to segment phases. Cars and mini-sized automobiles are important force for the development of Chinese automobile industry.
作者 何山 胡树华
出处 《武汉理工大学学报(信息与管理工程版)》 CAS 2005年第4期191-194,共4页 Journal of Wuhan University of Technology:Information & Management Engineering
基金 教育部留学回国基金资助项目(教外司[2005]55号).
关键词 产品生命周期 LOGISTIC模型 产品发展趋势 成熟期 细分化时代 product life cycle Logistic model market expansion maturity stage segment phase
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