摘要
进入信息时代,传统的营销理念和营销技术受到巨大挑战,企业营销管理创新成为企业成功与否的关键。概括了信息时代的市场环境特点,分析了信息时代企业营销创新面临的困难,并在此基础上提出了信息时代企业营销管理创新战略以及实施营销管理应注意的问题。
The traditional marketing ideas and techniques are facing great challenges in information age. The innovation of enterprise marketing management is the key in enterprise success. Features of market environment in information age are analyzed. New difficulties in marketing innovation are discussed. Based on this, innovation strategies and the important issues in enterprise marketing management are presented.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2005年第4期242-245,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
国家自然科学基金资助项目(70271033)
湖北省科技攻关资助项目(2004AA202C38).
关键词
营销管理
信息经济
营销管理创新
marketing management
information-based economy
innovation of marketing management
