决策行为文化差异的实验分析

Experimental Analysis of Culture Differences in Decision Behavior

通过对有关行为决策的调查问卷进行研究,比照西方学者的实验结果,找出具有中国文化背景的决策人在风险态度、一致性水平及概率评估能力等方面决策特点,从文化、性别差别等方面进行分析,找出与“理性决策人”预期的行为差异,提出产生这种差异的可能原因。

The questionnaires on decision behavior are studied and the experimental results are compared with those of the western scholars. The features of decision makers in risk attitude, uniformity level and probability appraisal ability with Chinese cultural background are found out. Differences in culture and sex are analyzed to figure out the prospective behavioral differences with the rational decision makers. Possible reasons are raised.