体育明星危机公关管理策略

Crisis management tactics of famous athletes

危机公关是体育明星公共关系管理的重要方面。通过负责、有效的危机管理,公众将对体育明星有更深的了解和更大的认同,良好的社会形象便会脱颖而出。通过对田亮、刘翔、高峰等在危机出现后采取的应对措施,说明了快速反应和危机公关的重要性。同时也表明,体育明星对危机事件的不当处理会给他们的形象和发展带来不利影响。

<Abstrcat>Crisis management is an important part in public relations management of the famous athletes. Responsible and effective crisis management will help the famous athletes to be better understood and recognized,and their favorable social images will be discovered. Using the countermeasures taken after the emergent crisis of Tian Liang,Liu Xiang and Gao Feng,the author explained the importance of quick response and crisis management. The improper disposal taken after the emergent crisis will block the image and (development) of the famous athletes.