传统的悖反与回归——虚拟社区内传播行为浅析

Rebellion Against and Return to Tradition: Analysis of Communication Behavior in Virtual Communities

互联网的建成与完善是一次伟大的传播革命,在这个网络中有共同心理需求的人在网络中建立了属于自己的精神社区,在这样一个虚拟社区内,社区成员表现出来的传播行为在一定意义上是对传播理论和社会理论的悖反,但笔者发现,在这个精神家园背后的传播行为出现了向经典理论回归的趋势,但这一回归是在一个新的高度回归.

The establishment and improvement of the Internet is a great revolution in communication. The people who have the same spiritual needs can find their own spiritual community on the Internet where the communication behavior presented by the members of the community reverses the communication theories and social theories to certain extent. However, the communication behavior of this kind shows a return towards traditional theories, while it is a return on a new altitude.