我国企业跨国市场进入方式的选择战略

Entry Methods of Serving Foreign Markets for Chinese MNCs

本文首先比较了不同跨国市场进入方式的优缺点,分析了并购与新建、独资与合资的各国选择经验和选择影响因素,最后指出我国对外直接投资的跨国市场进入方式选择:从投资动机看,对发达国家技术和管理经验寻求型直接投资的进入方式应以并购、合资为主,从东道国的外资政策看,我国的产业转移型对外直接投资的主要目标是发展中国家,进入方式应以新建、合资为主,从投资规模角度看,我国自然资源寻求型对外直接投资的进入方式应以合资为主。

This paper firstly examines the advantages and disadvantages of entry methods (acquisition vs new subsidies, wholly owned vs partially owned) of serving foreign markets among countries and the determinants, and then proposes the entry methods for Chinese MNCs: acquisition and partially owned subsidiaries for know-how oriented FDI in developed countries; newly established subsidies and partially owned subsidiaries for product-transfer oriented FDI in developing countries; and partially owned subsidiaries for resource oriented FDI.