摘要
运用网络营销理论,探讨了高校图书馆开展信息产品网络营销的可行性、必要性、优势和策略.
Based on the theory of network selling,the paper discusses the necessity,advantage and strategy of net work selling for information products in university library.
作者
崔明新
CUI Ming-xin (Normal College of Pingyuan University,Xinxiang, Henan 453003 China)
出处
《平原大学学报》
2005年第3期95-97,共3页
Journal of Pingyuan University
关键词
高校图书馆
信息产品
网络营销
university library
information products
network selling
