论标志设计的重点与难点

On Important & difficult points of sign Design

标志设计的重点应深刻领悟标志设计的原则,即标志设计的视觉艺术特征及规律性。可归纳为:易识性、独创性、简洁性、象征性、艺术性、规范性六大方面。典型的艺术形象的创作是标志设计的难点。设计者只有在主题意念定位准确基础上,选择形象,运用象征等艺术处理手法,才能创作出典型的艺术形象。

The emphasis of sign design is to digest its principles.i.e.characteristics of visual art,which can be concluded as:legbility,prometheam,compactness,symbolistic, artistic,standard.The difficult of sign design is to create typical design of art.This can be done only after the designer correctly,understands the main idea,choose a suitables figure and make use of such artistic treatments as symbolization.