案例教学法在高职营销专业课教学中的应用

Case teaching method applied to professional marketing teaching of higher vocational education

案例教学法是一种师生互动,理论与实践相结合的有效教学方法,其在营销专业课教学中的适当应用,能取得事半功倍的教学效果。本文从高职营销专业教学的角度,讨论了案例教学法的应用。

Case teaching is an efficient teaching method, which is an interdynamic way between teacher and student and a combination of theory and practice. This teaching method applied to marketing teaching can get double efficiency. This paper discusses the application of case teaching from the field of professional teaching in higher vocational education.