“SIYB”教学理念对高职市场营销专业教改的若干思考

The teaching idea of “SIYB”and teaching reform of college's marketing specialized education

本文通过对劳动与社会保障部引进的“SIYB”培训项目的介绍和分析,并与高职院校市场营销专业教育现状进行比较,找出其中一些弊端,并对该专业的教学改革提出若干建议。

After carefully analyzi ng the item o f“SIYB”,which was introduced from International Labour Organiza tion by Ministry of Labour and Social Security,and comparing with the current s ituation of the development of some colle ges' marketing specialized edu-cation ,we find out some drawbacks,a nd propose several reformatory suggestions in th is specialized educati on.