要约邀请与诚信——兼论商业广告信用危机下要约邀请之诚信保障

Offer Invitation and Trustwothiness──Talks About the Guarantee to the Trustworthiness of Offer Invitation Under the Credit Crisis of the Business Advertisements

现代社会是信息社会,作为要约邀请形式的各种商业广告如商品房广告、产品销售广告等在给人们带来大量有用的信息,为人们订立合同提供极大方便的同时,也因其固有的缺陷不可避免地产生了许多负面影响,造成了人们利益的损害,甚而引发了一场人们对商业广告的信用危机,影响了我国市场经济的良性发展。本文借此对现实生活中广泛存在的要约邀请中的诚信问题进行探讨,寻求其中的对策性解决办法,目的在于能为人们的利益保障提供帮助。

Modern society is an information society. As one of the offer invitation forms, all kinds of commercial advertisements, such as the merchandise building and the product sale advertisement, etc, bring people a large quantity of information and offer them great convenience; at the same time they also inevitably produce many negative influences because of its inner weakness, which results in the damage to people's benetits, even causes credit crisis of commercial advertisement, and affects the positive development of the market economy in our country. This text exploits and discusses the credit problem of offer invitation in the reality to seek for the decisive solution. Its aim lies in the posibility of offering help to the benefit guarantees of people.