中国体育用品博览会的发展历程、存在的问题及对策

Developmental Course of China's Sporting-goods Fair, Existing Problems and Corresponding Countermoves

运用文献资料法、问卷调查法、实地考察法、访谈法,回顾了中国体育用品博览会的发展历程,分析了入世和举办奥运会对体博会的影响及体博会发展过程中存在的问题。据此提出了促进体博会发展的对策和措施:加强政府宏观调控,积极发挥行业协会的作用;转变行政化的办展模式,逐步实施公司化运作;开展多种形式的合作;加强知识产权的保护;加快体博会和电子商务的结合;多途径培养展览专业人才等。

It used the methods of literature, questionnaire, on-the-spot investigation and interview to review the history of the development of China's sporting-goods fair, and analyzed the effects of joining in WTO and holding the Olympic Games on the sporting-goods fair and the problems existing in the course of the development of it as well. Accordingly it puts forward the countermoves and measures for promoting the development of the fair, which are as follows: strengthening government's macroscopic regulation and control, giving full scope to the action of occupation association, changing the mode of running a fair in an administrative way, putting corporationized operation into practice gradually, carrying out the diversified forms of co-operations, reinforcing the protection of knowledge property, speeding up the combination of sporting-goods fair and electric commercial affairs, cultivating exhibition professional talent through multi-channels and so on.