解读文化视野中的网络信息传播

Analysis on the internet information transmission of the cultural horizon

信息化时代,网络信息传播以互联网、多媒体为技术载体,突破了以往纸介质等传播媒介的传播方式,并呈现了即时性的特点;随之而来的是,网络信息价值观对传统信息价值观产生了强烈的冲击与疏离,引发了网络受众异乎寻常的文化心理期待;以文化视野为切入点,对积极探索占领网络信息传播制高点的有效途径,增强网络信息的正面影响力,有着重要的现实意义。

In the information age, internet information transmission, which plays an important role in the technical carrier and multi-media, has broken through the traditional approach of paper communication, and has taken on a timely characteristic. Subsequently, the value of internet information has had strong impact and segregation on the traditional value of information, which aroused the expect and cultural anticipation of the mess. From the angle of cultural horizon, this article tries to explore the valid approach of internet information transmission, and enhance the positive influence on it, which is of great realistic significance.