摘要
本文通过对国内主要钢铁企业报纸的网络版建设现状进行系统考察 ,并结合网络媒体的基本特征 ,在网络传播语境下分析了企业网络媒体的两个主要有利的优点与强势 :提供个性化的服务与专业化的内容 ,这是信息化社会中生产企业“网络新闻”
This article makes a systemetic investigation in the present situation of the internet version of the main Iron and steel enterprises' newspapers in China. Through relating to the basic features of internet media and to the internet propagating context, the article analyzes the two advantages of the enterprise' internet media. Providing both personalized service and specialized contents which are the necessary survival and development pattern of the enterprises' internet news in the information society.
出处
《武汉冶金管理干部学院学报》
2003年第3期19-20,共2页
Journal of Wuhan Metallurgical Manager's Institute
关键词
企业新闻
网络化
发展模式
Enterprise news
Internetalization
Development pattern
