东亚钢铁企业进入中国市场战略及模式分析

Analysis on Marketing Strategies and Patterns for East Asian Iron and Steel Corporations to Enter Chinese Market

以日韩为代表的东亚钢铁企业已经进入且影响中国钢铁市场 ,其营销战略和进入模式具有现代国际化经营的显著特征。中国钢铁业应予以重视和研究 ,采取对策 ,增强企业的核心竞争力 ;寻找比较优势 ,拓展市场空间 ,在博弈中既要运用法律手段和建立对话机制稳定自身的市场分额 ,又应创造共生营销、产业共同发展的经营环境 。

As the representatives of eastern Asia iron and steel enterprises , South Korean and Japanese steel corporations have entered and affected the Chinese market with their marketing strategies and entering patterns which have remarkable characteristics of modern international management . It's high time for Chinese iron and steel counterparts to give serious consideration to the situation by taking proper countermeasures, such as building up corporation core competition ability, seeking for the comparative advantages and developing international market. In order to cope with the increase of steel imports, it is necessary for china not only to impose the safeguard measures but also to set up the dialogue mechanism with the Japanese and South Korea Governments as well as their iron and steel companies. It can thus archive the coexistence-marketing environment and make the Chinese iron and steel industry on the way of continuous development.