宣传类写作的次体裁研究探析

An Analysis of the Sub-genre Writing of Promotion

申请书、求职信和销售书具有相同的交际目的,都是就申请或销售的价值说服预期的雇主或买主,同属于宣传类写作的次体裁。但是本研究发现,关于这些体裁的研究还只被当作学术性学科中的某一种重要体裁或某一种典型的商务语篇分体裁分领域各自孤立地进行,虽然他们相似的交际目的都被提到甚至被强调。因而本文提出,更多的研究应从话语交际目的相似这一体裁的根本要素着手,进行同类次体裁研究。但同时,在考虑体裁类型甚至次体裁类型的普遍性程度时,要注意话语交际目的相似性仍存在层级性和受限性。

Proposals, job applications and sales promotion letters are found to belong to the subgenre writing of promotion because of their same communicative purpose, i.e. promoting a particular product or service. But the research findings suggest that, the research about these genres so far are dealt with independently either in the discourse of academic research or of business, despite the mentioning or emphasis of their communicative purpose. Therefore, the present paper holds that more studies on the same sub-genres need to be conducted around the fundamental factor of genre, the same communicative purpose, but meanwhile, there exist strata of and restrictedness to communicative purpose, considering universality degrees of genre and subgenre types.