论获取产品差异竞争优势的基本策略

Basic Strategies to Gain the Advantages of the Difference between Products

产品差异化在获取企业竞争优势中发挥着关键作用。如果我们从名称、对消费者引起的情感联想和品牌内涵的延伸等方面实施产品的差异化策略,就能使产品推广获得成功,从而确立企业的竞争优势。

To emphasize the differences between products plays a crucial role in taking advantages in the competition between enterprises. The differential strategies applied to the products, including the brand name of the products, the consumers' emotion towards the products and the extension of the essence of the products, will greatly promote the products so as to ensure the competitive advantages of the enterprise.