摘要
简述了企业服务创新的重要性,指出面对日益激烈的市场竞争,企业要实现其经营目标,就必须为消费者提供良好的服务,打造出自己独特的核心竞争力,以形成强大的竞争优势,必须努力探索服务创新的方法和途径。服务创新已成为现代企业发展的必然之路。
This paper expounds the importance of the service innovation of enterprise, and points out that facing the drastic market competition, the enterprises that want to realize their operation targets must provide excellent service for the costumers, establish strong competitive superiorities, and make great efforts to explore the methods and paths for the service innovation, and also mentions that the service innovation has become the inexorable road for the development of the modern enterprises.
出处
《科技情报开发与经济》
2005年第11期212-213,共2页
Sci-Tech Information Development & Economy
关键词
市场竞争
服务创新
现代企业
market competition
service innovation
modern enterprise