浅谈企业的形象设计

DESIGN OF ENTERPRISE'S IMAGE

企业形象是企业在市场经济中运作实力和地位的体现,企业的形象战略是提高企业竞争力的有效方法,也是现代商战的主要内容。企业形象包括外在表现和内在素质。企业的竞争仅靠产品优势是不够的,营造企业文化、培育企业精神、塑造企业形象、提高员工素质是反映企业的竞争力和社会对企业评价的重要手段。

Enterprise's image embodies enterprise's operation strength and position in market economy.The enterprise'simage strategy is not only the effective method of improving enterprise competitive power but also the main content of morden commercial-war.Enterprise's image includes external performance and intrinsic quality.In enterprise's competition,depending on product superiority is not sufficient.Building enterprise culture,cultivating enterprise spirit,moulding enterprise image and improving the staff quality are the important methods of reflecting the enterprise competitive power and the evaluation of society to enterprises.