对城市住宅商品需求的家庭人口因素分析

Analysis of the Real Estate Market from the Factor of Family Population

现阶段,中国城市家庭生活的较大需求集中体现在住宅商品上。处在生命周期中不同阶段的各种类型的家庭对住宅房地产商品的需求各具特点。在住宅房地产市场的研究中,房地产商应认真分析消费者的家庭类型及其所处生命周期的阶段,这有助于研究家庭的人口变动过程对其住宅消费行为的影响,进而能够根据家庭人口因素的变动调整住宅房地产市场的营销策略。

At the present stage, larger demand of China's urban family life embodies a concentrated reflection of the house real estate goods. Families of different types at different stages have a characteristic to the demand of real estate goods of the house during life cycle . In the research of the real estate market of the house, realtors should analyse consumers' family type in the stage of cycle of life conscientiously , this contributes to studying the impact on its house of consumer behaviors of change of population in the family, and then can adjust the marketing tactics of the real estate market of the house according to the change of family's factors of people.