文化遗产旅游商业化的路径依赖理论模型

A Theoretical Model of Path Dependence for Cultural Heritage Tourism Commercialization

文化遗产地的旅游发展都逃脱不了这样的一个发展模式:遗产被“发现”、被包装后推向市场,开始走入现代化的发展道路,起到了地区经济的带动效益,但最终又不免陷入“过度商业化”的困境。本文总结了遗产地旅游商业化的动态过程,通过旅游开发中。文化资本和经济资本的转化,对遗产资源开发的商业化作了理论阐述,提出文化遗产旅游商业化“路径”依赖的假说,并建立遗产地旅游商业化发展的理论模型。

Tourism development of cultural heritage sites always follows the same pattern. That is first being discovered, packaged and placed into the market, then starting to develop toward modernization, playing a role of pulling force in the local economy, and ultimately falling into the pitfall of over-commercialization. The paper summarized the dynamic process the commercialization of cultural heritage sites, made a theoretical demonstration of commercialization of heritage resources exploration through studying the transfer between cultural and economical capitals in the process of tourism development, raised a hypothesis of path dependence of tourist commercialization of cultural heritages, and frame-worked a theoretical model for tourist commercial development of heritage sites.