商品打折的“同赢”分析

To Win together by Selling at a Discount

商品打折是一种简易、灵活、速效的短期、特种营销工具,受制于启动条件和经济规律。把握打折对象、频率、幅度、时机、属性,精心策划,合理驾驭,可以规避不规范打折带来的负面影响,营造出微观上厂商、零售商、消费者共同受益,宏观上供给、需求、福利一并向好的“同赢”局面。

Selling at a discount is a simple, flexible, effective, short-term marketing tool, depending on the starting conditions and economic laws. This tool can be used only after the following factors have been considered: the commodities chosen for this sale, the frequency of discount sale, the range of the discount, the opportune moment of the sale, etc. A plan with meticulous care and reasonable control can avoid the negative influences caused by the improper discount sales, and contribute to the 'win-together' situations between manufacturers, retailers, and customers. Similarly such sales are beneficial to supply, demand and welfare too.