解构纳西古乐神话——对一项民族文化资源转化为文化商品的人类学分析

Deconstruction of Naxi Ancient Music Myth——Anthropological Analysis of a National Cultural Resource Converted into Cultural Commodity

纳西古乐神话是在丽江致力发展旅游业的社会形势和宣科先生的鼎立宣传形成的。在由资源转化为商品的过程中,作为文化商品的纳西古乐与曾经是纳西人生活一部分的丽江古乐已经有了本质的差别。纳西古乐神话只是文化资源市场化运作中一种营销手段、一种宣传结果。我们必须把作为商品的纳西古乐与原生的音乐相区别,不能让前者以后者的名义妨害了后者的生存。为此,必须整合市场、政府和民众三方面力量,而政府有关部门应该在其中发挥主导作用。

Naxi ancient music myth is the result of Ljiang's dedication to the development of its travel industry and Mr. Xuan Ke's effort in publicity. In the transformation process from a resource into a commodity, Naxi ancient music, as a cultural commodity, becomes different from the one that was part of the local people's life. Naxi ancient music myth is just the outcome of the commercialization of cultural resources. Therefore, it is necessary to distinguish the Naxi music as a commodity from the original Naxi music. To this end, the power of the market, government and the general public should be integrated and the government should play a leading role.