中国老年电视节目的缺失与思考

Reflections on the Absence of TV Programs for the Old People in China

针对我国人口老龄化的现状,以社会学的眼光探讨中国传媒特别是电视媒体在这一特殊阶段中应当承担和扮演的角色是:针对老年人的爱好制作节目;做老年人的知心朋友;开通互动性节目;扩大节目视野等。

This paper begins with the introduction to the present situation of the increasing old population in China. From the perspective of sociology it then discusses the role that the mass media, especially the TV, should play in this special stage: programs should be produced in accordance with the interest of old people; efforts should be made to be a close friend of old people; interactive programs should be made; scope of programs should be broadened.