摘要
运用价值链分析与竞争优势理论方法分析房地产企业创造价值活动的过程,提炼房地产企业创造价值的战略环节和保持竞争优势的源泉,进而归纳和总结了房地产企业的核心竞争力,即战略规划能力、资源整合能力和创新能力。
This presents the value chain analysis and competitive advantage theory,and concludes the process by using value chain method how real estate enterprises creates value.It generalizes the strategies for these enterprises and the approaches to get the competitive advantages.It lastly clarifies core competence covers strategic programming power,resource integrity ability and innovative capability.
出处
《商业研究》
北大核心
2005年第14期135-138,共4页
Commercial Research
关键词
房地产
价值链
竞争优势
核心竞争力
real estate
value chain
competitive advantage
core competence
