摘要
《水浒传》的早期传播方式有人际传播、组织传播、娱乐传播和宗教传播,其中以组织传播和人际传播为主。《水浒传》在传播过程中还形成了以官刻本为先为主和中心扩散型的早期传播特点。
The thesis first points out that the early phase refers to Jiajing period, that is from 1522 to 1566. Through study, we know that the ways of early communication of the Water Margin include personal communication, organizational communication, recreational communication and religious communication, among which organizational and personal communication play a leading role. Furthermore, two traits are formed during the process of communication: on the one hand, the official edition comes to the preceding and dominant form; on the other hand, the transmission takes the centrifugal way.
出处
《华南农业大学学报（社会科学版）》
2005年第3期121-124,共4页
Journal of South China Agricultural University(Social Science Edition)
关键词
《水浒传》
传播
嘉靖时期
<Keyword>the Water Margin
communication
Jiajing period.
