网络新闻媒体的媚俗化现象及其治理对策

An Analysis on Vulgarization of Online Media and Its Solution

随着互联网的发展和普及,网络新闻媒体已经成为人们获取信息的一个重要渠道。作者阐述了在商业利益驱动下,网络新闻媒体出现的媚俗化现象。由于媒介消费主义的兴起,商业性网络新闻媒体所持的新闻业务方针、从业者的业务素质和作风都受到了强烈影响,此即网络新闻媚俗化的主要成因。因而应从政策和规范的制订、完善培训与认证制度以及加强监督等方面,应对网络新闻的媚俗化问题。

With the development and popularization of internet, online media has become an important access to information for people. the author gives an overview of media vulgarization driven by commercial interests, then analyzes the impact of media consumerism on journalist operation and journalist professionalism, which is the key reason for media vulgarization. Finally, the author points out how to improve this from perspectives of legislation, media literacy training and supervision.