科技期刊虚拟经营探微

On Virtual Operation of Sci-tech Periodicals

在对虚拟经营内涵界定的基础上,指出虚拟经营是推动我国科技期刊实现产业化、集团化和国际化的有效经营方式。进而从虚拟化演进的视角出发,分析科技期刊虚拟经营的两大支撑点:网络化与市场化。最后,提出了实施科技期刊虚拟经营策略的要点。

On basis of defining the virtual operation ,the paper pointed out that virtual operation was an effective mode to promote the industrialization,group-oriental and internationalization of sci-tech periodicals in China. Viewed on the evolution of virtualization , it analyzed two factors about virtual operation of sci-tech periodicals,which are internet and marketing. At last ,it gives some policies to apply virtual operation in sci-tech periodicals.