摘要
预设与蕴涵是通过语用推论过程获取的语意,由于它传达信息的巧妙而为广告商们广泛运用。广告中预设和蕴含的规律和方法,对广告商的语用策划有一定的指导作用,对语用学的研究,也有一定的现实意义。
Presupposition and implication are the meaning obtained in the process of pragmatic reasoning. Just because of their handiness for conveying information, they are vastly used by advertising agencies. The rules and methods for designing presuppositions and implications are of some use for the pragmatic planning by advertising agencies and are of some significance for the study of pragmatics.
出处
《贵州教育学院学报》
2005年第3期74-76,共3页
Journal of Guizhou Educational College(Social Science Edition)
关键词
广告
预设
蕴含
合作原则
Advertisement
Presupposition
Implication
Co-operative Principle
