旅游商品消费的文化人类学解读

An Interpretation of Consumption of Tourist Commodities from the Perspective of Cultural Anthropology

现代大众旅游时代,无论是旅游经历还是旅游商品都是符号,其背后隐藏着含而不露的社会文化象征意义。旅游商品或纪念品的符号价值是旅游消费符号价值最为突出的表征。它是旅游者重返世俗社会的象征,是旅游者社会地位的象征,是旅游者人生中重要事件的象征,是旅游者自我的象征。有关旅游商品符号价值的分析讨论,对我国旅游商品开发有多方面的启示。

The symbolic value of tourist commodities or souvenirs is the most important representation of the symbolic consumption of tourism. They are symbols of a tourist going back to the traditional society, of his social status, of important events and of self. The analysis of the symbolic value of tourist commodities or souvenirs gives enlightenment to the development of the tourist commodities in our country.