摘要
介绍了客户价值和客户终身价值的概念,分析了电信运营商客户流失的原因,提出了电信运营商提高ARPU的方法。
This paper introduces the concepts of customer value and customer lifetime value, analyzes the reasons of customer loss faced by the telecommunication operators, and puts forward some methods for increasing the ARPU of the telecommunication operators.
出处
《科技情报开发与经济》
2005年第12期111-112,共2页
Sci-Tech Information Development & Economy
关键词
ARPU
电信运营商
客户终身价值
客户忠诚度
ARPU
telecommunication operator
customer lifetime value
customer royalty degree
