摘要
招贴信息的传达以平面图形符号为首要语言,图形符号是一个包罗万象的庞大系统,它直接决定着招贴的传达效果和审美感受。本文从图形符号的角度,通过意象性图形符号的三大特点及其有效的实现方式,说明招贴中图形符号的表达意义应走出“平面性”的局限,力求具有文化意义和审美意义上的层次感和深度感。
Graphic signs, which form a large scale system, are used as a chief means of conveying information in poster design. This system directly decides on the effect and aesthetic sensibility of poster. This essay is dedicated to discuss the three features and effective ways of meaningful graphic signs to realize the value of posters, pointing to the cultural and aesthetic enhancement of these signs.
出处
《青海师范大学学报（哲学社会科学版）》
2005年第4期87-90,共4页
Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)
关键词
意象性符号
多义性
象征性
抒情性
同构
image sign
multi - meaningful
symbolic
lyrical
configuration
