漫谈名人广告

On Advertisements with Stars Performing in Them

名人广告是当前我国广告传播当中采用非常广泛的形式之一。它不仅受到广告主的青睐,而且也对广告受众产生不可低估的影响。探究现今广告业中名人广告盛行的原因,分析其在传播过程中存在的误区,是理性地看待名人广告现象,取得理想传播效果的重要方面。

Nowadays, celebrity advertising is one of the popular ways used in advertising communication in our country. It favors advertisers, results in creating ideas of advertising men, and produces great effects upon advertising audience. In this article, the author first looked into the reasons of celebrity advertising being popular, and then analyzed transmitting misunderstanding in communication, finally advised ways to do it well in celebrity advertising--such as dealing with its risk objectively, and locating matching points between celebrity and products with good ideas. The purpose of this article is to take full advantages of predominance about celebrity advertising and achieve perfect effect of communication.