从顾客价值模型探究企业产品的品质和个性
被引量：1
摘要
本文从顾客价值的内涵及其模型出发,分析了顾客价值产生的过程和内在联系,探讨了增加顾客价值的两种重要途径即品质和个性品牌的打造,提出了一些有益的建议。
出处
《现代管理科学》
2005年第8期54-55,共2页
Modern Management Science
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